App Store Ad Approval Checklist Template

Ad Creative Assets

• App logo included
• Clear and relevant app screenshots
• Catchy headline
• Concise ad copy
• Accurate store badges (e.g., App Store, Play Store)
• No misleading visuals or text

Content & Compliance

• Ad content aligns with store guidelines
• No prohibited or sensitive content
• Age-appropriate material for target audience
• Privacy policy link (if required)
• No false claims or deceptive offers

Technical & Functional Checks

• Landing URL works correctly
• Ad links directly to app store listing
• All text is legible and not cut off
• No broken images or missing assets

Approval Checklist Table