Healthcare Industry Ad Approval Checklist
1. Compliance
Complies with relevant healthcare regulations (e.g., HIPAA, FDA, FTC, etc.)
Includes mandatory disclaimers and disclosures
Claims are substantiated with credible sources or documentation
No false, misleading, or exaggerated information
2. Content Review
Uses appropriate medical terminology
Information is clear and accurate
No unapproved/unsubstantiated treatment or cure claims
All statistics/facts cited are referenced
3. Imagery & Graphics
Images accurately represent product/service
No misleading before-and-after images
Appropriate for target audience (age, culture, etc.)
No use of unauthorized logos or trademarks
4. Additional Legal Review
Reviewed by legal and compliance teams
Consent obtained for any patient testimonials/photos
Product labeling consistent with approved uses
Notes / Comments