SaaS PPC Campaign Requirements
Business Name
Website URL
Primary Contact Email
Overview of Product/Service
Target Audience (Industries, Job Titles, Geography, etc.)
Campaign Goals (Leads, Signups, Demo Requests, etc.)
Monthly PPC Budget
Preferred Platforms
Google Ads
LinkedIn Ads
Facebook Ads
Bing Ads
Other
Brand Guidelines
Relevant Keywords or Phrases
Negative Keywords
Geographic Targeting
USP / Value Proposition
Competitor URLs or Names
Offers / Promotions
Landing Page URL(s)
Additional Notes