Mobile App Install PPC Campaign Brief
General Information
Project / App Name
App Platform(s)
App Store Link
Objectives
Primary Campaign Objective
Secondary Goals
Target Audience
Geography
Demographics
Interests & Behaviors
Budget & Timing
Total Budget
Campaign Dates
Daily Budget (if applicable)
Platforms & Ad Networks
Network(s) & Platforms
Creative Assets
Ad Types (Banner, Video, etc.)
Required Copy / Messaging
Design Specifications
KPI & Measurement
Key Performance Indicators
Conversion Events (e.g., Install, In-app Action)
Tracking Requirements
Notes / Other Requirements