Website Visitor Retargeting
Parameters Checklist

Tracking Technology

Pixel code implemented on all relevant pages Pixel code verified and firing Analytics tool is connected Tag manager configured

Audience Segmentation

Page-specific audiences defined Duration of audience membership set Exclusion conditions set (e.g. converters) Custom events set up if needed

Retargeting Platforms

Google Ads configured Facebook/Meta Ads configured Other display networks as applicable

Conversion Tracking

Conversion events set up Events tested and firing properly Event values established (if applicable)

Privacy & Compliance

Cookie consent mechanism in place Privacy policy updated

Notes