Website Visitor Retargeting
Parameters Checklist
Tracking Technology
Pixel code implemented on all relevant pages
Pixel code verified and firing
Analytics tool is connected
Tag manager configured
Audience Segmentation
Page-specific audiences defined
Duration of audience membership set
Exclusion conditions set (e.g. converters)
Custom events set up if needed
Retargeting Platforms
Google Ads configured
Facebook/Meta Ads configured
Other display networks as applicable
Conversion Tracking
Conversion events set up
Events tested and firing properly
Event values established (if applicable)
Privacy & Compliance
Cookie consent mechanism in place
Privacy policy updated
Notes