Abandoned Cart Retargeting Plan Template

1. Objective

2. Audience Segmentation

3. Retargeting Channels

Email
SMS
Retargeting Ads

4. Messaging Strategy

5. Timing & Sequence

Step	Time After Abandonment	Channel	Message Focus
1
2
3

6. Incentives/Offers

7. Creative Assets Needed

Email Templates
Ad Banners
SMS Copy
Landing Pages

8. KPIs & Measurement

Recovered Revenue
Conversion Rate
Open & Click Rate
ROI

9. Notes