Google Ads Retargeting Audience Segmentation Worksheet

1. Website/Campaign Details
Website / Landing Page
Campaign Goal
Primary Product/Service
2. Segmentation Criteria
Audience Segment Name Criteria / Behavior Remarketing Duration (Days) Ad Message/Offer Notes
3. Audience Source
Source (Website, App, YouTube etc.)
Data Collection Method (Tag, Analytics, List upload etc.)
4. Exclusion Rules
Exclude Audience (e.g., purchasers, converters)
Additional Notes
5. General Notes