Dynamic Creative Programmatic Ad Brief
Campaign Information
Campaign Name
Brand
Agency
Contact Person
Start Date
End Date
Objectives & KPIs
Campaign Objectives
KPIs/Success Metrics
Target Audience
Audience Description
Age Range
Gender
Location
Other Targeting Criteria
Creative Elements
Key Messages
CTA (Call-to-Action)
Brand Guidelines / Mandatories
Assets Available (images, videos, logos, copy, etc.)
Dynamic Elements
Elements to be Personalized (headline, image, CTA, etc.)
Data Feeds / Signals to Use (location, weather, audience data, product feed, etc.)
Number of Variations Required
Specifications
Ad Formats/Sizes
File Types
Max File Size
Platform(s)/DSP(s)
Third-Party Tracking
Additional Notes