Programmatic Display Ad Campaign Brief
General Information
Campaign Name
Brand / Product
Contact Person
Campaign Objectives
Target Audience
Start Date
End Date
Budget
Media & Placement
Preferred Platforms / Exchanges
Target Geo-locations
Audience Segmentation (Demographics, Interests, etc.)
Device Targeting
Ad Formats & Sizes
Creatives & Messaging
Main Message
Call to Action
Ad Creative Assets (List file names or URLs)
Landing Page URL
Tracking & Measurement
KPIs / Success Metrics
Tracking Requirements (Pixels, UTM, etc.)
Additional Notes