Video Retargeting Ad Setup Document

1. Campaign Overview

Campaign Name Objective Platform(s) Date Range

2. Audience Details

Audience Description Retargeting Criteria Estimated Audience Size

3. Video Asset Information

Video Filename/Link Duration Aspect Ratio

4. Ad Copy

Headline Primary Text Call to Action

5. Tracking & UTM

Tracking Pixel ID(s) UTM Parameters

6. Budget & Schedule

Daily/Total Budget Flight Dates Bid Strategy

7. Notes & Approvals

Additional Notes Approved By Approval Date