Dynamic Retargeting Product Feed Checklist
Feed Format & Structure
Feed is in supported format (XML, CSV, TSV, or Google Sheets)
Feed has a unique product ID for every item
Each product contains all required fields
Feed has a header row (if required by platform)
Mandatory Fields
ID
Title
Description
Link
Image link
Price
Availability
Recommended Fields
Brand
GTIN/MPN
Sale price
Product category
Custom labels
Quality Checks
Product titles and descriptions are clear and accurate
Images are product-only, no watermarks or borders
Prices match those on the landing page
Links are live and point directly to the product page
Availability status matches website
Feed Updates & Maintenance
Feed updates at least once daily
Old or out-of-stock products are removed or updated
Test feed uploads for errors or warnings
Set up automated alerts for feed errors
Notes