Dynamic Retargeting Product Feed Checklist

Feed Format & Structure

• Feed is in supported format (XML, CSV, TSV, or Google Sheets)
• Feed has a unique product ID for every item
• Each product contains all required fields
• Feed has a header row (if required by platform)

Mandatory Fields

• ID
• Title
• Description
• Link
• Image link
• Price
• Availability

Recommended Fields

• Brand
• GTIN/MPN
• Sale price
• Product category
• Custom labels

Quality Checks

• Product titles and descriptions are clear and accurate
• Images are product-only, no watermarks or borders
• Prices match those on the landing page
• Links are live and point directly to the product page
• Availability status matches website

Feed Updates & Maintenance

• Feed updates at least once daily
• Old or out-of-stock products are removed or updated
• Test feed uploads for errors or warnings
• Set up automated alerts for feed errors

Notes