Social Media Retargeting Campaign Brief
Campaign Overview
Campaign Name
Objective
Background / Context
Target Audience
Audience Definition
Platforms
Estimated Audience Size
Retargeting Criteria
Retargeting Segments / Triggers
Lookback Window / Duration
Ad Creative
Message/Offer
Creative Format(s)
Call to Action
Budget & Schedule
Budget
Timeline / Schedule
KPIs & Measurement
Key Performance Indicators
Reporting Requirements