Retail POP Display Creative Brief

Project Overview

Project Name Brand / Product Project Description

Objectives

Primary Objective Key Messaging / Call-to-Action

Target Audience

Audience Description Customer Insights

Display Details

Type of POP Display Dimensions / Size Requirements Location in Store Materials / Construction

Creative Requirements

Copy & Content Visual / Design Guidelines Mandatories (logos, legal, etc.)

Timing and Budget

Deadline Budget

Approval & Contacts

Stakeholders / Approvers Contact Information