Out-of-Home Advertising Creative Brief
Project Overview
Project Name
Prepared By
Date
Background / Objective
Campaign Details
Campaign Name
Start Date
End Date
Media Format(s) (e.g., Billboard, Transit, Street Furniture)
Locations
Target Audience
Demographics / Audience Profile
Key Insights
Messaging & Content
Primary Message
Secondary Message
Call to Action
Mandatory Elements (e.g., Logo, URL)
Creative Considerations
Visual Guidelines / Assets
Copy Guidelines (e.g., Tone, Length)
Other Notes
Approval & Deadlines
First Draft Due
Final Delivery Due
Key Stakeholders / Approvers