Mutual Brand Advertising Rights Contract

This Mutual Brand Advertising Rights Contract (the "Agreement") is entered into as of ("Effective Date") by and between:

Party A Name:
Address:
Contact Person:
Email:
Party B Name:
Address:
Contact Person:
Email:

1. Purpose

The purpose of this Agreement is to set forth the terms and conditions under which both parties grant each other the right to use their respective brands, trademarks, and logos for the purpose of mutual advertising.

2. Grant of Rights

  1. Each party grants the other a non-exclusive, royalty-free, non-transferable right to use its logos, marks, and trade names strictly for mutual promotional and advertising campaigns as agreed upon by both parties.
  2. The rights granted do not include any sublicensing rights and are limited to the specific uses authorized by both parties in writing.

3. Approval Process

  1. All materials displaying the other party’s brand, trademark, or logo must be submitted in advance for written approval before publication or distribution.
  2. Approval must not be unreasonably withheld or delayed.

4. Term and Termination

  1. This Agreement shall commence on the Effective Date and remain in effect for a period of unless terminated earlier by either party upon days’ written notice.
  2. Upon termination, each party shall cease all use of the other party’s brand assets.

5. Intellectual Property

  1. Each party retains all rights, title, and interest in and to its own brand, trademarks, and other intellectual property.
  2. Nothing herein shall be construed as transferring ownership rights of any kind.

6. Confidentiality

Both parties agree to keep confidential any proprietary or sensitive information disclosed during the term of this Agreement.

7. Limitation of Liability

Neither party shall be liable to the other for any indirect, incidental, or consequential damages arising out of this Agreement.

8. Miscellaneous

  1. This Agreement represents the entire understanding between the parties and supersedes any prior agreements or understandings.
  2. Any amendments must be in writing and signed by both parties.
  3. This Agreement shall be governed by the laws of .

9. Signatures

Party A Authorized Signature:

________________________________
Name:
Title:
Date:
Party B Authorized Signature:

________________________________
Name:
Title:
Date: