Native Ad Effectiveness Assessment Form
Campaign Details
Campaign Name
Brand
Date
Audience Engagement
How engaging was the native ad content?
1
2
3
4
5
Comments on engagement
Ad Relevance
How relevant was the ad to the content and audience?
1
2
3
4
5
Comments on ad relevance
Brand Recall
How memorable was the brand after exposure?
1
2
3
4
5
Comments on brand recall
Call to Action
Was the call to action (CTA) clear and effective?
Yes
No
Comments on CTA
Overall Feedback
Strengths of the native ad
Areas for improvement