Contact Information

Organization / Company Name Contact Person Email Address Phone Number

Business Overview

Tell us about your business What is your brand’s mission or vision?

Describe your ideal client/customer Is your current audience different? If so, how?

What makes your brand unique? Who are your main competitors?

Select or describe keywords that best define your brand (e.g., bold, classic, playful) Describe the tone & personality your brand should convey

Do you have existing branding materials? (e.g., logo, color palette) What brand elements do you want to update or create?

What are your goals for this branding project? Describe what success looks like for this project

Is there anything else we should know?