Retargeting Campaign Brief
Campaign Name
Client / Brand
Objective
Target Audience
Demographics
Geolocation
Behaviors/Segments (e.g. cart abandoners, site visitors, etc.)
Key Messages & Offer
Channels & Formats
e.g. Facebook, Google Display, Instagram, etc.
e.g. Static, Video, Carousel
Budget
Timeline / Flight Dates
Creative Assets / Requirements
Images / Videos
Copy
CTA
Landing Page URL
KPIs & Measurement
Additional Notes