Logo Design Review Checklist
Concept & Originality
Reflects the brand’s mission and values
Unique and distinguishable from competitors
Avoids clichés and overused symbols
Simplicity & Scalability
Simple and uncluttered design
Works well at small and large sizes
Versatility
Looks good in black and white
Adapts to various backgrounds
Functions across different formats and media
Typography
Fonts are clean and legible
Typography fits with brand and logo style
Color
Color choices represent the brand well
Logo remains effective in monochrome
Final Review
Logo is memorable and impactful
All required files and variations are prepared