Product Launch Brief
Overview
Product Name
Launch Date
Project Owner
Goals & Objectives
Describe your goals for this launch
Target Audience
Who is this product for?
Key Messages
Main messages to communicate
Features & Benefits
Highlight features and benefits
Positioning
How is the product positioned in the market?
Competitors
List top competitors
Launch Activities
Marketing & communications plan
Key Dates
List key deliverables and dates
Team & Stakeholders
List involved teams and contacts