Social Media Communication Audit Checklist

Profile Assessment

Profile image and cover photo reflect brand Bio/about section is filled Links are up-to-date Contact information is accurate

Content Review

Messaging aligns with brand voice Consistent posting frequency Content variety (images, videos, stories, etc.) Posts include calls-to-action where appropriate Copyrights and credits are properly given

Engagement

Timely responses to comments and messages Monitoring and managing mentions/tags Consistent interaction with followers Participation in relevant conversations

Performance Evaluation

Review of analytics (reach, engagement, growth) Top performing content identified Underperforming content analyzed Insights applied to future planning

Compliance & Risk

Compliance with platform policies Proper use of disclaimers and disclosures Consistent use of branded hashtags Approval process for sensitive content

Additional Notes