Social Media Communication Audit Checklist
Profile Assessment
Profile image and cover photo reflect brand
Bio/about section is filled
Links are up-to-date
Contact information is accurate
Content Review
Messaging aligns with brand voice
Consistent posting frequency
Content variety (images, videos, stories, etc.)
Posts include calls-to-action where appropriate
Copyrights and credits are properly given
Engagement
Timely responses to comments and messages
Monitoring and managing mentions/tags
Consistent interaction with followers
Participation in relevant conversations
Performance Evaluation
Review of analytics (reach, engagement, growth)
Top performing content identified
Underperforming content analyzed
Insights applied to future planning
Compliance & Risk
Compliance with platform policies
Proper use of disclaimers and disclosures
Consistent use of branded hashtags
Approval process for sensitive content
Additional Notes