Social Media Communication Impact Assessment
1. Basic Information
Campaign/Initiative Name
Date
Social Media Platforms Used
2. Communication Objectives
Objectives of the Social Media Communication
3. Target Audience
Describe Target Audience
4. Key Messages
List Key Messages Communicated
5. Metrics & Impact
Metric
Value
Reach
Impressions
Engagements
Clicks
Shares/Retweets
Comments/Replies
Followers Gained
6. Key Insights & Learnings
Key Insights
Learnings for Future Communications