New Product Launch Communication Strategy Form

Project Overview

Product Name Planned Launch Date Product Description

Target Audience

Primary Audience Segment(s) Key Insights About Audience

Key Messaging

Main Message Value Proposition Support Points

Channel Strategy

Channels to Use (e.g. Email, Social Media, PR, Events) Key Dates & Timeline

Stakeholder & Team Alignment

Key Team Members Stakeholders To Inform

Measurement & Success

KPIs & Metrics Review Process