Paid Campaign Briefing Document
Campaign Name
Date
1. Background & Objectives
Background
Objectives
2. Target Audience
Description of Target Audience
Location
Age Range
3. Key Messages & Offer
Key Messages
Offer/CTA
4. Channels & Budget
Channels
Budget
5. Timelines
Start Date
End Date
6. Deliverables
What is required?
7. KPIs/Measurement
How will success be measured?
8. Additional Notes