Social Media Crisis Communication Report
1. Incident Overview
Date & Time of Incident:
Platform(s) Affected:
Summary of Crisis:
2. Initial Response
Response Team Members:
Response Timeline:
Key Actions Taken:
3. Communication
Internal Statement:
External Statement:
Official Posts/Replies:
4. Impact Assessment
Audience Reach & Engagement:
Sentiment Analysis:
Media Coverage:
5. Lessons Learned & Next Steps
What Worked Well:
Areas for Improvement:
Recommendations: