Crisis Communication Timing Checklist

1. Initial Assessment

Task Completed (✔/✘) Notes
Identify crisis type and scope
Determine urgency and key impacts
Gather essential facts

2. Notification & Team Activation

Task Completed (✔/✘) Notes
Alert crisis communication team
Notify leadership and stakeholders
Assign roles and responsibilities

3. Message Preparation

Task Completed (✔/✘) Notes
Craft initial key messages
Review and approve content
Prepare FAQs and talking points

4. Release Timing & Scheduling

Task Completed (✔/✘) Notes
Select communication channels
Schedule message distribution
Monitor time-sensitive updates

5. Follow-up & Updates

Task Completed (✔/✘) Notes
Monitor feedback and responses
Issue timely updates as needed
Document and review communication process

Additional Notes