In-Store Observation Checklist
Store & Observer Information
Store Name
Store Location
Observation Date
Observation Start Time
Observation End Time
Observer Name
Store Environment
Cleanliness of store area
Organization of shelves & displays
Adequate lighting
Appropriate background music or sound
Comfortable temperature
Other observations
Product Display & Merchandising
Products well-stocked
Pricing clearly visible
Promotions/signage displayed
Displays organized & tidy
Other observations
Staff & Customer Service
Staff greet customers
Staff available for assistance
Professional staff appearance
Staff knowledgeable about products
Other observations
Customer Behavior
Estimated number of customers observed
Common activities noticed (e.g., browsing, asking for help)
Notable customer interactions
Additional Comments & Suggestions