Independent Bookstore Mystery Shopper Evaluation Form
Shopper Information
Name
Date of Visit
Time of Visit
Store Information
Bookstore Name
Location
Store Appearance
Exterior Condition
Interior Cleanliness
Organization of Books/Displays
Staff Interaction
Were you greeted upon entering?
Yes
No
Did staff offer assistance?
Yes
No
Staff Knowledge/Friendliness Comments
Product Evaluation
Book Selection & Variety
Ability to Order/Find Specific Title
Checkout Experience
Wait Time at Checkout
Comments on Checkout Process
Overall Impressions
What Did You Like Most?
Suggestions for Improvement
Final Ratings
Overall Experience (1-5)