Influencer Marketing Campaign Service Plan
Client & Campaign Information
Client Name
Brand/Product
Campaign Name
Campaign Description
Objectives & KPIs
Primary Goals
Key Performance Indicators (KPIs)
Target Audience
Demographics
Interests & Behaviors
Influencer Criteria
Platform(s)
Follower Range
Key Values/Attributes
Tactics & Deliverables
Type of Content
Number of Posts/Stories/Videos
Timeline & Deadlines
Budget & Compensation
Total Budget
Compensation Structure
Measurement & Reporting
Reporting Frequency
Metrics to Track
Notes