Author Brand Identity Evaluation Form
Author Information
Name
Email
Website/Social Link
Brand Essence
What is your brand's mission?
List your core values
Describe your target audience
Visual Identity
Do you have a logo?
Yes
No
Describe your visual style (typography, layouts, etc.)
Voice & Tone
Describe your brand voice
How do you wish your audience to feel?
Brand Consistency
Which channels do you use for your brand?
Do you maintain consistent messaging across channels?
Always
Sometimes
Rarely
Brand Goals
What are your brand goals in the next 12 months?