Press Release Submission Checklist
Content Quality
Original and newsworthy content
Clear, concise, and compelling headline
Addresses who, what, where, when, and why
Includes relevant quotes
Company boilerplate provided
Formatting
Appropriate length (300-800 words)
Proofread for grammar and spelling
Contact name and details included
Dateline (city, state — date) included
Links to images, videos, or other media
Submission
Chosen distribution platforms/publications
Target audience defined
Scheduled for optimal timing
Plan for following up with media