Trade Publication Press Conference Checklist
Pre-Event Preparation
- Identify target trade publications
- Build media invite list
- Draft and send press invitation
- Confirm speakers and spokesperson availability
- Prepare press kits/materials
- Arrange venue and logistics
- Coordinate technical requirements (AV, livestream, etc.)
- Brief all speakers and moderators
Day of Event
- Set up registration desk
- Assign staff for media check-in
- Distribute press kits/materials
- Test AV equipment and presentation slides
- Greet media as they arrive
- Facilitate Q&A session
- Collect business cards/contact info from attendees
Post-Event Follow-Up
- Send thank-you emails to attendees
- Distribute press release/recap to media
- Monitor coverage in trade publications
- Archive event materials and media contacts
- Schedule follow-up interviews if requested