SaaS Product Launch Proposal Document
2. Product Overview
Product Name:
Description:
Key Features:
Target Audience:
3. Market Analysis
Market Opportunity:
Competitive Analysis:
Unique Value Proposition:
4. Launch Goals & KPIs
Goals:
Key Performance Indicators:
5. Go-to-Market Strategy
Messaging:
Channels:
Pricing Strategy:
Promotional Tactics:
6. Launch Timeline
Phases & Milestones:
7. Budget & Resources
Budget Overview:
Resource Allocation:
8. Risk Assessment
Potential Risks:
Mitigation Actions:
9. Team & Stakeholders
Project Team:
Key Stakeholders: