Digital Marketing Campaign Brief

Project Overview

Campaign Title Background / Description

Objectives

Primary Goal(s) Key Performance Indicators (KPIs)

Target Audience

Audience Description Key Demographics / Segments

Key Messages

Main Message(s) Call to Action

Channels / Tactics

Digital Channels (e.g., Social, Email, Search) Planned Tactics

Timeline

Start Date End Date Major Milestones

Budget

Total Budget Budget Allocation Details

Approvals & Stakeholders

Key Stakeholders Approval Requirements