B2B Webinar PPC Lead Gen Campaign Brief

1. Campaign Overview

Webinar Title Webinar Date & Time Objective/Goal

2. Target Audience

Industry/Vertical Job Titles Geographies Company Size/Type

3. Offer Details

Value Proposition Key Takeaways

4. PPC Channels & Budgets

PPC Channels (Google, LinkedIn, Meta, etc.) Total Budget CPL Goal

5. Key Dates

Campaign Launch Campaign End

6. Landing Page & Assets

Landing Page URL Creative/Assets Needed

7. Lead Collection & Handoff

Lead Form Fields Lead Delivery Method

8. Additional Notes