Subscription Box Unboxing Video Campaign Brief
Brand Name
Campaign Title
Contact Person
Email
1. Campaign Overview
Brief Description
2. Objectives
Key Goals
3. Target Audience
Who is the audience?
4. Box Details
Box Name / Edition
Number of Items in Box
List of main products
5. Key Messages
Top Messages to Communicate
6. Video Guidelines
Video Length (minutes)
Tone/Style
Specific Shots/Segments
7. Deliverables
Number of Videos
Platforms for Posting
8. Timeline
Key Dates & Deadlines
9. Success Metrics
KPIs (e.g. views, sales, engagement)
10. Additional Notes