Digital Display Retargeting Campaign Brief

1. Campaign Overview

Campaign Name Client / Brand Campaign Objective Campaign Start & End Dates Budget

2. Audience/Targeting

Target Audience Description Retargeting Audience Details

3. Creative

Ad Sizes/Formats Required Creative Messaging/USP Call To Action

4. Tracking & Measurement

KPIs & Success Metrics Tracking Methodology (Pixels, UTMs, etc.)

5. Other Notes / Special Instructions