B2B Lead Gen SEM Setup Questionnaire
Company Information
Company Name
Website URL
Industry / Sector
Contact Information
Contact Person Name
Email Address
Phone Number
Campaign Objectives
Primary Goals (e.g., demo bookings, consultation requests, etc.)
Key Performance Indicators (KPIs)
Target Audience
Target Industries
Geographical Targeting
Job Titles / Decision Makers
Company Size
Advertising Details
Monthly SEM Budget
Previous SEM Experience
None
Limited
Experienced
Main Competitors (if any)
Lead Qualification & Process
What defines a "qualified lead" for your business?
CRM or lead management systems in use
Describe your lead follow-up process
Ad & Landing Page Preferences
Brand Guidelines & Messaging Notes
Preferred Call-to-Actions
Existing Landing Pages (URLs)
Additional Notes
Other Important Information or Requirements