SaaS PPC Onboarding Questionnaire

Company Information

Company Name Website URL Primary Contact Name Email Address

Product & Target Audience

Briefly describe your SaaS product What problem does your product solve? Describe your target customers

Goals & Objectives

What are your primary goals for PPC campaigns? Key performance indicators (KPIs) to track

Budget & Ads

Monthly PPC budget (USD) What ad networks/platforms do you want to use? Are there existing PPC accounts? Yes No

Competitors & Keywords

List your main competitors List keywords you want to target

Tracking & Analytics

Do you have conversion tracking implemented? Yes No Which analytics tools are you using?

Additional Information

Any specific notes or requirements