Facebook Ads Campaign Brief
Campaign Overview
Campaign Name
Project/Brand
Objective
Awareness
Traffic
Engagement
Leads
App Promotion
Sales
Target Audience
Location
Age Range
Gender
All
Male
Female
Other
Interests/Demographics
Ad Details
Ad Formats
Single Image
Carousel
Video
Collection
Stories
Primary Text
Headline
Description
Call to Action
Link / URL
Budget & Schedule
Total Budget
Daily Budget
Start Date
End Date
Creative Assets
Images/Video (Describe or List)
Notes / References
Measurement & Reporting
Key KPIs
Other Notes