1. Data Collection & Consent

Is explicit user consent for retargeting and tracking obtained? Is the consent record securely stored and auditable? Are users given clear and accessible information on data use?

2. Cookie & Tracker Management

Are all third-party cookies and trackers documented? Is cookie usage disclosed in the privacy policy? Is there a process for users to manage or revoke cookies?

3. Vendor & Platform Compliance

Are all advertising partners and platforms GDPR/CCPA compliant? Is a Data Processing Agreement (DPA) in place with vendors?

4. Data Security & Storage

Is user data stored securely with regular reviews? Is data retention policy applied and communicated to users?

5. User Rights & Controls

Can users easily opt out of retargeting? Are request/erasure mechanisms for user data in place? Are users able to access information on the data held on them?

6. Privacy Policy Review

Has the privacy policy been updated within the past 12 months? Does the policy explicitly address retargeting practices?

Retargeting Compliance & Privacy Review Checklist

1. Data Collection & Consent

2. Cookie & Tracker Management

3. Vendor & Platform Compliance

4. Data Security & Storage

5. User Rights & Controls

6. Privacy Policy Review

Notes & Findings

Reviewed by

Date