Retargeting Pixel/Tag Implementation Checklist
Planning
-
Determine which retargeting platforms require pixels/tags
-
Collect required pixel/tag codes from each platform
-
Identify where on the site each pixel/tag should fire
Implementation
-
Add base pixel/tag code to site as required
-
Implement event or conversion tracking codes if needed
-
Use Tag Manager for easier management
-
Validation
-
Verify that pixel/tag fires on the correct pages
-
Check events and parameters are sent correctly
-
Compliance
-
Ensure implementation meets privacy and consent requirements
-