Retargeting Pixel/Tag Implementation Checklist

• Determine which retargeting platforms require pixels/tags
• Collect required pixel/tag codes from each platform
• Identify where on the site each pixel/tag should fire

• Add base pixel/tag code to site as required
• Implement event or conversion tracking codes if needed
• Use Tag Manager for easier management

• Verify that pixel/tag fires on the correct pages
• Check events and parameters are sent correctly

• Ensure implementation meets privacy and consent requirements