Retargeting Audience Segmentation Worksheet
1. Campaign Overview
Campaign Name
Goal or Objective
2. Audience Segments
Segment Name
Criteria (URLs, Events, Behaviors)
Estimated Size
Purpose/Intent
3. Messaging & Creative Per Segment
Segment Name
Key Message
Creative Type
4. Exclusions & Overlaps
Exclusion Criteria
Notes on Overlapping Audiences
5. Measurement & KPIs
How will success be tracked?
Key Metrics per Segment
6. Additional Notes