Retargeting Campaign Project Brief
Project Overview
Describe the main goal of this retargeting campaign
Key products/services to be promoted
Audience Details
Target audience segments
Audience exclusions
Campaign Objectives & KPIs
Primary objective(s)
Key performance indicators
Channels & Platforms
Which platforms will be used? (e.g., Facebook, Google, etc.)
Creative & Messaging
Core messaging or offer
Creative asset requirements
Budget & Timeline
Estimated budget
Key milestones and deadlines
Additional Notes
Other important information