Programmatic DOOH Ad Brief
1. Campaign Overview
Campaign Name
Brand / Advertiser
Objectives / KPIs
Key Dates
2. Target Audience
Demographics
Audience Interests or Behaviors
Geography / Locations
Device Targeting (if any)
3. Creative Details
Creative Specs (size, format, length)
Creative Concept / Messaging
CTA (Call-to-Action)
Assets Provided / Needed
4. Media Details
Budget
Pacing / Flight Dates
Inventory Type / Screens
Dayparting / Scheduling
Measurement & Tracking Requirements
5. Notes & Special Instructions