TikTok Video Ad Campaign Brief
1. Brand & Contact Information
Brand Name
Contact Person
Email
Phone
2. Campaign Overview
Campaign Title
Campaign Objectives
Key Message(s)
3. Target Audience
Audience Demographics
Interests & Behaviors
4. Creative Details
Preferred Video Style
UGC (User Generated Content)
Animation
Product Demo
Testimonial
Other
Mandatory Elements
Tone & Voice
Call-to-Action (CTA)
Video Duration (Seconds)
5. Deliverables
Number of Videos Needed
Aspect Ratio(s)
6. Timeline & Budget
Launch Date
Deadline for Assets
Budget
7. Additional Notes
Notes / References