Shopify Store Branding Blueprint

1. Brand Identity

Store Name Tagline / Slogan Brand Mission Brand Values Target Audience

2. Visual Style

Primary Logo

Secondary Logo / Icon

Typography (Fonts)

Primary Color

Secondary Color

Accent Color

Image Style / Photography Direction

3. Brand Voice

Tone/Personality Messaging Guidelines Key Phrases / Taglines

4. Store Experience

Homepage Content Focus Navigation / Menu Structure Product Photography

5. Extra Notes

Additional Details