Display Ad Creative Approval Checklist

• Ad dimensions & file size meet platform specifications
• File format is correct (JPG, PNG, GIF, etc.)
• Ad is optimized for fast loading

• Brand logo is included and clear
• Ad copy is concise and free of typos
• Call-to-action is visible and relevant

• No prohibited or sensitive content

• Click destination/url is correct and live
• Landing page is relevant and functional