Instagram Stories Ad Performance Evaluation
Ad Details
Campaign Name
Date Range
Target Audience
Creative Elements
Story Format
Image
Video
Carousel
Primary Message
Call to Action
Performance Metrics
Impressions
Reach
Clicks
Swipe Ups
Click/Swipe-Up Rate (%)
Cost Per Click/Swipe-Up
Engagement Rate (%)
Audience Insights
Top Locations
Primary Age Group
Top Genders
Comments & Recommendations
What performed well?
Areas for improvement