Ad Performance Reporting Template

Campaign Overview

Campaign Name

Client Name

Platform

Date Range

Overall Performance Metrics

Impressions	Clicks	CTR (%)	Conversions	Cost	CPA	ROAS

Ad Set Performance Breakdown

Ad Set	Impressions	Clicks	CTR (%)	Conversions	Cost	CPA	ROAS

Top Performing Ads

Ad Name	Impressions	Clicks	CTR (%)	Conversions	Cost	CPA

Observations & Recommendations